SOPHIA LEE
Digital Marketing Specialist
Driving Online Growth & Engagement
Contact
+1 (123) 456-7890 sophia.lee@example.com San Francisco, CA linkedin.com/in/sophia-lee-digital sophialeeportfolio.comKey Skills
Tools & Platforms
Professional Summary
Results-driven Digital Marketing Specialist with 8+ years of experience in developing and executing comprehensive digital strategies that drive brand awareness, customer engagement, and revenue growth. Expert in SEO, SEM, social media marketing, content strategy, and data analysis. Proven ability to optimize campaigns, manage budgets, and leverage analytics to achieve measurable ROI. Passionate about staying ahead of digital trends and creating innovative online experiences.
Work Experience
Senior Digital Marketing Manager | Tech Innovators Inc.
Jan 2021 - Present | San Francisco, CA
- Led the digital marketing team to increase organic traffic by **45%** and conversion rates by **20%** through advanced SEO and content strategies.
- Managed a **$500K+ annual PPC budget**, optimizing Google Ads and Meta Ads campaigns to achieve a **3x ROAS**.
- Developed and executed a multi-channel content strategy, resulting in a **30% increase in social media engagement** and **lead generation**.
- Implemented A/B testing frameworks for landing pages and ad creatives, significantly improving campaign performance.
Digital Marketing Strategist | Creative Solutions Agency
Mar 2017 - Dec 2020 | Austin, TX
- Managed digital marketing efforts for 10+ clients across various industries, consistently meeting and exceeding KPIs.
- Designed and executed successful email marketing campaigns with average **open rates of 25%+** and **click-through rates of 5%+**.
- Conducted comprehensive market research and competitive analysis to inform strategic campaign development.
- Provided monthly performance reports and actionable insights to clients, ensuring transparency and continuous improvement.
Marketing Coordinator | Local Business Hub
Aug 2015 - Feb 2017 | Dallas, TX
- Assisted in the creation and scheduling of social media content across various platforms.
- Managed website updates and content refreshes using WordPress, ensuring SEO best practices.
- Supported the planning and execution of local marketing events and online promotions.
Education
Master of Science in Marketing
University of Texas at Austin | 2015
Bachelor of Arts in Communications
Texas State University | 2013
Certifications & Awards
- Google Ads Certified Professional
- HubSpot Inbound Marketing Certified
- SEMrush SEO Certified
- Marketing Excellence Award - 2023